Wednesday, February 23, 2011

Good or Bad Campaign?


“‘Meat Belongs in the Morgue, Not on Your Plate,” says the sultry actress. Filipina actor Alicia Mayer has “bared” the truth behind the cruel meat industry in more ways than one. That’s because Mayer didn’t pull any punches when she agreed to shoot a brand-new pro-vegetarian ad for People for the Ethical Treatment of Animals (PETA) Asia. In the ad, Mayer is lying completely naked—seemingly lifeless—on a steel table and next to the caption “Meat Belongs in the Morgue, Not on Your Table. Go Vegetarian!” The stunning ad was shot by ace photographer Raymund Isaac for Portfolio Studio and takes direct aim at the meat industry. “I’m challenging Filipinos to really think about what ‘meat’ is,” says Mayer. “Eating flesh means eating the corpse of a tortured animal who did not want to die. I’m encouraging kind consumers to give vegetarianism a try.”

I just have a question, is that ad too much? It's like exploitation to women, the ad looks like a page from a playboy magazine. I like eating vegetable and love it, but to encourage people with that kind of approach, it seems something is wrong. Just my two cents.

No comments:

Post a Comment